Marketers and SEO experts know that it’s not enough to be anticipating new trends and strategizing for the future. It’s integral for us to spend time evaluating the work that’s already been done, especially on the SEO front. In light of algorithmic changes and new best practices in SEO, we’ve realized here at Developing Designs that performing audits is easily one of the best ways to maintain consistency and to ensure that our client’s SEO is doing its job.
“Accounting audits, energy audits–now you’re telling us that we need local SEO audits too?”
Developing Designs’ audit specialists often break down their audits into a process directly linked to aspects of local SEO. In our local SEO audits, we include elements like website/landing page audit, Google “My Business” page audit, organic link audit, social analysis, and penalty analysis. Performing an audit of these elements and several others allow us to determine how well your local SEO is working.
The SEO Audit Process at Developing Designs
Our SEO specialists typically begin their audit process by doing some research and fact gathering. We obtain this information from our clients who also answer various questions that help us perform an effective audit. We ask them about past SEO companies and whether or not they’ve had an SEO audit before. We like to know if the business has used call tracking numbers in the past or if the company ever went by a different name. All of our questions help us perform a successful local SEO audit.
Addressing the data
Our SEO specialist then begins to address issues with Google that could be affecting your local SEO. For instance, if your business has more than one Google My Business listing, it could seriously damage your SEO. We correct issues like these that could be sabotaging local SEO. During this process, we also make sure that the client’s Google My Business page hasn’t been penalized. This isn’t always an easy part of our task, but it’s an essential one. During our audit, our SEO specialist will also ensure that the Google My Business page is verified (or you could be missing out on some valuable SEO), that your address and phone numbers are used correctly, and that your business appears in the proper category.
During our local SEO audit, we’ll also make sure that your website is optimized for local SEO and that your landing pages feature the correct crawlable NAP. We make sure your site structure is optimized for local SEO and do a careful analysis of the content too. Great content that is optimized for SEO is essential for driving local traffic to your business. We then perform a myriad of other checks relative to local SEO in order to ensure that your site is optimized correctly.
The fact is, there are hundreds of ways your local SEO could be off. We carefully check each aspect of your SEO ensuring that even the smallest issues are fixed. The process is time-consuming but utter gratifying for everyone involved. A sound audit is the perfect foundation to build on. Your site will be stronger going forward once its SEO has our stamp of approval.
If you’re searching for reliable Tampa SEO company for your next SEO audit give us a call today, 813.362.5239.